Cup Champion Bobby Labonte Racing into Supermarkets
Labonte and his family featured on limited-edition Cheerios® boxes;
Honey Nut Cheerios® packages feature Labonte and Richard Petty
CHARLOTTE—(May 26, 2006)—Bobby Labonte, driver of Petty Enterprises’ No. 43 Cheerios/Betty Crocker Dodge, will soon be racing into Supermarkets throughout the county on limited-edition boxes of Cheerios® and Honey Nut Cheerios®. Labonte, the 2000 Cup Champion, unveiled the new packages today at an event at Speed Street, the annual racing festival in Charlotte.
Specially marked 15-ounce Cheerios packages welcome Labonte and his family to the Cheerios Racing Family. Specially marked 20-ounce Honey Nut Cheerios packages feature Labonte and “The King” Richard Petty, who drove the No. 43 to 200 wins during his career.
“This is a unique honor, not only for me, but for our whole family. It will be fun to see ourselves on the breakfast table every morning,” said Labonte, posting one top-five and three top-ten finishes through the first ten races of the season. “It is also an honor to appear on the package with The King. His racing records are legendary and I’m privileged to drive the famed No. 43 for Petty Enterprises.”
Petty, who won seven series’ championships during his career, is also excited to appear on the Honey Nut Cheerios package. “To think that my picture will be on the box is a thrill for me and my grandkids will really enjoy it.” said Petty. “It’s a great way to welcome Bobby to the General Mills and Petty Enterprises family.”
The 2006 season marks the tenth year that General Mills’ brands including Cheerios, Honey Nut Cheerios, Betty Crocker, Pillsbury, Hamburger Helper, Bugles, and Chex Mix, have been part of NASCAR and the seventh season of sponsorship with Petty Enterprises. For more information about Cheerios Racing, visit www.cheerios.com/racing.
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