Bobby Labonte Announces Formation of Breaking Limits, LLC

Huntersville, N.C. (November 14, 2007) - Champion NASCAR driver Bobby Labonte has announced the formation of a full-service marketing agency, Breaking Limits, LLC. Labonte will serve as president of the company. Breaking Limits mission is to go above and beyond expectations for every partner with business professionals that have the integrity, morals and values that Labonte encompasses. Breaking Limits will offer sales, marketing and public and media relations capabilities to assist partners in exceeding their goals and objectives.

“Having been in the business of sports for over 20 years, there is one thing that stands true,” said Labonte in making the announcement. “You can only be as successful as the quality of people you surround yourself with. Breaking Limits is establishing a dedicated staff of individuals who are experienced and passionate about providing exemplary support for our partners.”

Breaking Limits has commenced business effective immediately and will operate out of Huntersville, N.C. Three key employees of Breaking Limits have been announced; Mark Hughes, Chief Financial Officer, Julie Busha, Director of Marketing and Jeff Dennison, Director of Public and Media Relations. Hughes has over 20 years experience with Fortune 200 consumer product companies while Busha and Dennison have a combined 14 years experience working in sports marketing and public relations.

“Providing partners return on their investment is a priority,” added Labonte. “Offering first-rate resources and capabilities under one roof, while utilizing a team approach, is the best way to make that happen. We want to build relationships with our partners and maintain a constant and open communication in helping them reach their goals as efficiently as possible.”

This is not Labonte’s first business venture. He currently owns and operates Bobby Labonte Enterprises and Bobby Labonte Racing both headquartered in Archdale, North Carolina.

About Breaking Limits

Breaking Limits is a new leader in sports marketing. A full-service agency, Breaking Limits offers sales, marketing and public and media relations capabilities all under one roof. Its mission is to go above and beyond expectations for every partner with business professionals that have the integrity, morals and values that Labonte encompasses.